Pam at Webflyer, that may be, but it is not what Randy speculates in his editorial:
The point being that the ease of which this information is being disseminated makes this a most difficult situation for programs. While I told Jeff I would ponder the state of the union on this matter, my hunches are that the Internet eradicates the idea of being one-to-one with a single frequent flyer.
PG..I agree.