Dr. Pepper 10, the diet soda for those who don't like diet sodas.
Launched with massive "Male-Centric" advertising, a lot of sizzle for a modest steak, the product far exceeded my expectations. To me, the 10 calorie dollop of HFCS masked the frequently unpleasant aftertaste of aspartane (which is unlikely to kill me quicker than other forms of self-abuse and rears its head in almost every diet soda I've tried). "10" actually tastes like the old familiar beverage of my youth, at 10, 2 and 4, Dr. Pepper.
I'm spent much of my life in the birthplace of Dr. Pepper, not far from the museum/soda fountain that celebrates the beverage, and it's a flavor as familiar to me as that of a good cup of coffee, and now I can once again drink the wine of youth with clear conscience anda satisfied palate.
No, it's not a great pinot noir, but sure beats Diet Coke or those soapy offerings from Pepsi.