I kidded my son in law about this and he sent the following reply:
Yes, the rules got tougher. The SBB have already earned enough in the first month since this came into force, so that they consider not raising prices this year...
Even better - if you now block a seat on packed commuter trains with your bag, you have to buy a ticket for it.
You have to admire the Swiss - that's a neat way of balancing the budget>
Dave