Ace Scout is at it again. (And the Choice sales force on the ground in Italy.)
However, I think you again understate, as with the one by the Champs. It's a great location!
I've said as much before, but I think the small :-::-: and :-::-::-: hotels in the big European cities are ripe for the picking by Choice. Especially during "The Crisis" - as they call what we call The Great Recession - when they're probably more willing to give up precious autonomy for the much greater exposure (to folks like our Ace Scout, thence to us).