I'm fairly new to this board but I find it interesting that people find the 2 for 1 airline ticket a deal, when most cases it isn't what they think. Do you realize you can't buy the lowest possible price biz ticket and get another one free? This promo is based on buying a full fare business ticket (most of them), then getting the 2nd one free. Sometimes the savings are so insignificant, it isn't worth the hassle.
If you are on flying on business and have to purchase a full fare biz ticket, then it can work. If you plan ahead and get a lower fare, as most companies would prefer, you would NOT be able to get the 2nd ticket free.