So far I have shopped:
Matel
Coffeeforless
Landsend
Leap Frog
Walmart
Sears
Cheryls
Disney (twice)
Lowes

I have received communitcation from SW that states congrats you earned xx points for your purchase with xxxx for Matel, Coffeeforless, Cheryls, 1 Disney). Nothing posted yet to my RR account.

Possible way to maximize: Recent Lowes purchase was a site to store pickup. I know you can do this with other retailers. If it works - not a bad deal. (ie: instead of buying that big screen TV direct from the store - buy from the site and then pick up at the store). Possible way of earning at least twice the points!)