I did search back a few pages on this board and found nothing so I figured I'd ask...
When I talk about perks I'm talking about a mixture of room upgrades, using points earned (for free hotel stays, gift cards, etc.) and promotional items (ie- $50 gas card, $25 restaurant card, etc.)
I only use 4 major hotel chains, but am willing to try others if the personal perks are right. I rank them:
1) Club Carlson- as a silver member I get upgrades and they seem to have more personal perks than the rest. I will admit I am biased as I'm a big fan of the sleep number beds.
2) Hilton Honors- Gold which gets me a free breakfast/internet and sometimes they have personal perks as well.
3) Marriott- Silver... occasional upgrades, no personal perks that I've seen.
4) Choice Hotels- only use them if I'm in a town where the other 3 are not in or if they run a promotional stay 2 nights get one free... or personal perks.
Thought? And again... if this question has been asked before recently disregard