But why hasn't Virgin bought this "serious" offer to the table earlier?
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I believe the offer has been on the table the whole time - afterall VS did say they had placed a bid. Presumably as they dont have to announce everything as a publicly listed company does it hasnt all come out.
Now that it may be getting serious LH has to make an announcement.
IAG were saying as far away as 2 weeks ago that they were not the only bidder in the process so I think this is old news made public.