My perspective is that, at least for me, Mike Boyd is years behind as relates to some of us. I fly AA, BA, CX, IB and QF in particular, and look forward to MH joining (my patterns do not currently focus on AY, LA, MA, RJ, etc.) Whether it's AA or not depends on convenience as well as O/D, and sometimes comfort and amenities.
As to the debate about whose Business class, I seriously recommend folks try the new Business class on QF A380, in particular my favorite row 12.
Originally Posted by LATimes
Or as Michael Boyd, of the consulting firm Boyd Group International, put it: “In 10 years, it might not make much difference whether it’s United or American flying the airplane. It will be competition among Star, Oneworld and SkyTeam.”