I was at IKI opening night. My son is friends with the owner, who is pretty young himself. Me, my son and the family and two employees were there. I was curious whether the place would make it, not because of the food or ambiance, but the location which is on a dead end street. I am so glad they have prospered, as they have worked hard and have a quality product. And I would agree with your assessment of their target market, though it would seem to be very good for tourists as well.