Globaliser, have you ever actually flown on VS yourself?

Your contention that the good things VS has going for itself would seem to suggest a lack of awareness of the service. Afterall, it's routinely acknowledge that PE is a better proposition than WT+, that UC is on a par with CW (although the preference is mainly down to which style of bed you prefer) and that the Clubhouse is the best lounge in London.

Given that, hard to see how you can limit the 'good things going for it' just to marketing