I know I would have stayed with AA if not for the bad service they provided from ORD to LAX. On one flight (3pm at the time) you got to ride in the Business Class section as coach to LA. But on any other flight you had no music, no video(movies), and the carry on Bistro Meals... the planes felt small and crowded.
The UA service was better... A320 planes, movies, meal service, music, and a very comfortable plane experience.... (plus it was the first stop off the rental car buses!!)... But it weird how a comparision of two carriers on the same route can change your impression.
I later flew AA from SNA to Dallas.. and had a nice experience upgraded to First on the way out and even on coach on the return... so it all depends

But I am still for UA.. they have better service (minus the Shuttle) from LAX