FlyerTalk Forums - View Single Post - New Executive Club card designs unveiled

Nov 25, 2011 | 4:44 am

#102

YClass

Join Date: Aug 2007

Location: London

Programs: BA GfL & GGL, VS G, LH S, AF P, SAS G, Amex Cent

Posts: 1,891

Quote:

Originally Posted by origin

I would have thought they looked at their target customers and felt the cards would fit the profiles better. Some 'customer response' said the old card designs were too boring and stuffy. So to encourage excitment they decided to make them exciting, to a few.

So does that mean the more we fly the more boring and stuffy we get?

I always find it a bit pathetic when a company with certain heritage/established image (eg BA's British conservatism) tries to make themselves more youthful. Goes against the brand IMO and ultimately fails as the airline itself hasn't changed. Don't try and be a Virgin when you're not

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