Originally Posted by
Jimmie76
I'm still unclear as to the reason for the Silver streak on the Bronze card, there's no case study about this on the Landor website to answer the question.
I would have thought they looked at their target customers and felt the cards would fit the profiles better. Some 'customer response' said the old card designs were too boring and stuffy. So to encourage excitment they decided to make them exciting, to a few.