FlyerTalk Forums - View Single Post - Should USA card issuers adopt EMV (Chip & PIN)? [Opinion discussion]
Old Nov 24, 2011, 5:28 pm
  #175  
percysmith
Ambassador, Hong Kong and Macau
 
Join Date: May 2009
Location: HKG
Programs: Non-top tier Asia Miles member
Posts: 19,803
Originally Posted by garyschmitt
If all your competitors are paying $4/gal for fuel, but you know where you can get it for $2/gal, you would be a fool not to take the lower cost and effectively increase your profits.
If your costs raise above $2/gal you'd be a fool to sell it at $2/gal. Credit card fraud cost is just as unavoidable as crude oil price increases - unless you (as one merchant) stop taking cards altogether (but you lose customers as a result)

You don't counter skimming by replacing equipment with new equipment that also has the same vulnerability, and also introduces more vulnerabilities. Creating more fraud opportunities without even controlling the past ones is just a recipe for disaster.
You cannot use a card's magstripe for processing transactions when the card has a chip and the POS terminal can also take chip. At least, for local transactions, your security is enhanced.
percysmith is offline