Originally Posted by
Prospero
Your image demonstrates the challenges faced creating a bronze coloured card. So easy to represent the colour of poo; adjust in the direction of a lighter hue and you're in the territory of gold.
Surely putting the level in words, Bronze, Silver, Gold, under the speedbird logo would not have been beyond the wit of man; or even the creative director at the ad agency.
Instead we have nothing the identifies brand. A kite, a ribbon and a NetworkRail logo. Now which airline do I fly ??
What always astounds me is how these agencies manage to sell their ideas to the likes of the BA board and have then accepted and get paid to boot. Probably says as much about the BA board as the cards themselves