Originally Posted by
eponymous_coward
WN has a much better record of consistent profitability than airlines which cater to frequent fliers with free upgrades. That's VX's model: you get what you pay for. If you want more special stuff, pay for it. It may not work against the competition, but it's an interesting model.
Huh? WN gives away an entire seat to its frequent flyers (Companion Pass) in addition to giving them the best seats and early boarding so they can stow their overhead bag.