If you are staying or thinking of staying at the Le Centre Sheraton:

American Express, one of Canada's largest travel agencies, and Le Centre Sheraton Hotel today unveiled the American Express Club Floor, the first company sponsored and branded hotel floor in Montreal. This is one of the most unique marketing ventures in the hotel industry today.

Located on the 8th floor of the 825-room Le Centre Sheraton Hotel in Montreal, the American Express Club Floor is available only to Amex's travel clients and can be booked through any one of the agency's network of over 3,200 travel offices worldwide. It provides superior accommodation and a wide range of enhanced services for the same price as Amex's negotiated standard room rate. Le Centre Sheraton recently renovated and upgraded the guest floor.

"The Floor is intended to make the business travel experience as comfortable and productive as possible, by offering home-style comfort and all office amenities," says Yves Lalumiere, Regional Vice President, Eastern Canada, at American Express. "We entered into this partnership to give our business travel clients access to exclusive conveniences and amenities that no one else can. What we have created with Le Centre Sheraton's support is superior value for the travel dollar."

Michel G. Giguere, General Manager, Le Centre Sheraton Hotel Montreal adds that he is extremely pleased that American Express has chosen his hotel for this exclusive venture, and feels it is a great illustration of the premiere quality services provided by Le Centre Sheraton.

"This is a marketing partnership that greatly benefits the business traveller," says Mr. Giguere. "We are delighted to be the exclusive hotel in Montreal offering this unique and complete 'hotel within a hotel' travel concept. With our outstanding Sheraton hospitality and service and American Express' reputation for delivering quality products and services, we are confident of the floor's appeal."

Both American Express and Le Centre Sheraton note that this new product is designed to meet the needs of the estimated one million business travellers passing through Montreal each year.

Business Traveller Benefits

With the American Express Club Floor, business travellers have everything at their fingertips:

- Superior guest rooms with large work station, combination

printer/copier/fax, built-in data ports, ergonomic chair

- Complimentary deluxe continental breakfast, plus evening hors d'oeuvres

in the private lounge

- Self-serve business centre with high speed Internet access, desk top

computer with printer/copier/fax

- 10-person Executive Boardroom within the lounge for use by guests on

complimentary basis

- Entertainment centre featuring television, chess, cards

- International and local newspapers, variety of periodicals

- Complimentary access to newly renovated fitness centre

- 24-hour room service delivery

- Upgraded room amenities including bathrobes, toiletries

- A direct hot button on the guest room phone linking caller to 24-hour

American Express Travel Services

- A co-branded welcome gift upon each stay

Mr. Lalumiere says, "With the American Express Club Floor, business travellers can relax and enjoy a complimentary breakfast, all day gourmet coffee and tea service, and evening hors d'oeuvres in their private lounge, or they can get work done from their room which is equipped with a flexible work area, which includes two data ports, a large desk, a printer-fax-copier and an ergonomic chair."

The American Express Club Floor at Le Centre Sheraton is the latest addition to American Express' Club Floor Program, which includes 18 properties worldwide. It follows the tremendous success of the company's only other North American Club Floor at Toronto's Sheraton Centre Hotel, which has recently been expanded to meet the high customer demand.

With more than 375 hotels in 67 countries, Sheraton Hotels & Resorts is the largest brand of Starwood Hotels & Resorts Worldwide, Inc., and Sheraton guests can take advantage of the Starwood Preferred Guest program, the only frequent guest program in the industry without blackout dates. Information on individual Sheraton properties, promotions or reservation may be obtained by visiting the company web site (www.sheraton.com) or phoning the toll-free number: 800-325-3535.

Starwood, through its St. Regis, Luxury Collection, Westin, Sheraton, Four Points and W brands, is one of the leading hotel and leisure companies in the world with more than 700 hotels in 80 countries and 120,000 employees at its owned and managed properties.
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