EB has a long way to go to become a really attractive FFP.

Better earnings would be a good start. Dropping the ridiculously low 40 segment rule would be another good thing - there are way too many elites for SAS to be able to take care of them. I'd much rather see stricter requirements to make gold and better treatment of those that do make it.

I don't mind the offers where I can earn extra points by shopping, but they really need to shift the focus by raising the bar on their flight offers, not by reducing the other ways of earning points.