nsx

Marketing people get too clever by half when they indulge in clever wording like this. They believe that it benefits their company by putting the best light on the program. In reality it destroys customer goodwill.

The correct way to do this, IMHO, is to say "there is some disadvantage for A, but here's the great thing you get for B". Then the customer is on notice that a disadvantage exists. Otherwise the statement is deceptive, whether it was intended to be or not.

As to intent, please apply my own Corollary to Occam's Razor: Never attribute to malevolent genius that which can be adequately explained by ignorant incompetence.