[QUOTE=vuittonsofstyle;17236221]I really like Aman's anti-marketing stance. They are, very discreetly, on Facebook now, but no ads at all, ever.

At the high end, word of mouth is the best publicity. Most high-end hotel marketing/advertising is like calling an aftershave 'Status'. True 'luxury' is understated and very discreet, not idiot smiling people pretending to enjoy the luxury lifestyle - like O&O, FS et al.

Agreed Vuitton.
I've not been keen on several recent FS experiences. Each on a weeknight where a mob scene had overtaken the lounge, bar and pool deck. The last occassion, while checking in the front desk staff explained that the bar and pool area were open to the public for a weekly social function, they recommended a room on the opposite side of the hotel...no biggie. When we returned later that evening wow what a sight; the mob scene had moved from the bar to the pool and the lobby. evidentally this is/was a weekly thing.

I'm reluctant to describe the demographics/scene except to say it's a very young crowd. Would this be 'aspirational marketing' ?