A friend of mine travelled to OPO with O'Lardy air recently and they cancelled his return trip. He ended up having to pay over £300 one-way to get back to the UK.

Full service is a difficult proposition to get across to the masses when headline fares are the marketeers ploy.

And how do you get your message across that you'll be looked after if something goes wrong in the case of full service? It's not a particularly attractive selling point even though it is honest and, arguably compelling in the eventuality.

In the end, experience counts and the frequent traveller has sussed it all out, or at least should have done, and knows which side of the toast is buttered.