Crowne Plaza suffers from the same malady as Doubletree does for Hilton - it's the catch-all brand.

Personally, domestically, I would focus CP as the business, conference, and banquet market leader in urban areas of 200k-400k people. So that would be 75 of your Fort Waynes, Modestos, and Scrantons, as well as suburban business areas of larger cities (your Napervilles). Figure out what those markets need, position CP as the obvious choice in each of those cities. After that, adjust the rest of the domestic US brand to that requirements set, or move the lesser properties back to the HI flag.