25 June, 2009
Crowne Plaza Hotels & Resorts Announces The Resurgence of its Americas Portfolio
ATLANTA -Even in today's challenging marketplace, IHG's upscale brand, Crowne PlazaŽ Hotels & Resorts, is undergoing a resurgence of its Americas hotel portfolio through the investment of a quarter billion dollars in major renovations by hotel owners through the end of 2009.
http://www.ihgplc.com/index.asp?PageID=116&NewsID=2302
not much happened after that, however now they're saying basically the same
thing again, let's see what happens...
31 August 2011
IHG to Crowne Plaza owners: ‘Move up or move out’
It will be a “multi-year journey,” Cannon said, and most of the face-lifting will occur in the U.S., where Crowne Plaza hotels aren’t as uniform in their standards
http://www.hotelnewsnow.com/articles...up-or-move-out
25 October 2011
In researching the correct position for Crowne Plaza, IHG executives discovered a new traveler they will target with the brand—“the striver.”
Kowalski described the three phases of the Crowne Plaza repositioning to target this growing traveler segment:
1) Freshen up (2011 and 2012)—Crowne Plaza will work to meet expectations, such as working Internet, clean rooms and a positive and attentive staff.
2) Move up (2012-2013)—Crowne Plaza will implement new guest-experience programs, a new training program and will open new hotels in gateway markets and resort areas.
3) Shine (2013-2015)—Crowne Plaza will introduce brand standards that will set it apart from its competition. It’s critical that “shine” is the last step, Cannon said, because “we can’t just jump into spending money without getting the basics fixed first.”
Three brand consistencies will be implemented right away: IHG Priority Club members will receive more recognition, hotels will build better fitness centers and there will be an increased focus on food and beverage.
To address “sleep scores” on guest comment cards, Crowne Plaza owners have committed to providing higher thread-count linens and king-sized pillows for king-sized beds. The deadline for the new bedding compliance is January 2013.
By the end of 2011 hotels will be required to introduce new collateral and stationary into the guestrooms. By the end of 2012 a new service-training program must be implemented.
http://www.hotelnewsnow.com/Articles...et-the-striver