I have a hard time agreeing with this. Spending 30k a year on flights in order to get a round trip for 1 person somewhere, taxes and other fees not included (correct me if I'm wrong), doesn't seem like a super deal. Yes it's better than nothing but to me it's no more than a small token of appreciation for spending your hard earned money on their airline.

Does anyone here think it's better off to use the non status miles on gift cards?