Does anyone know when they started changing the boarding announcement. I was on a full fare F flight tonight and had the bulkhead. I had a tight connection and ran to the gate to make sure I had a place for my bags.

Announced military and global services (ok)

First class (people start moving over to let me by and I swear 3 seconds later they start announcing 1k, star alliance gold etc.etc etc.

This is happening quite often, many times first class is being lumped in with the rest of priority access. Is this a new policy? I don't mind if it's an upgrade but when I pay full fare it is nice to board first.