Agree with that one!!! Plus, if you do establish a relationship with a hotel, a lot of times management turns over and they don't know who you are so you have to start over again.
I stay once a month at a Hilton brand in San Diego, 7 nights at a time. Old management gave me great rates, free parking, the same room every single time. Management changed in July of this year and this new management doesn't take the time to know who I am. Has not remembered me once since they took over, no discounts, the crappiest room on the floor. I stay so often I know the crappy rooms, and I specify on every reservation where I would like my room since I am there 7 nights. Each time since July I have had to make corrections at check in. I am a Diamond member and they don't remember me at all and I tip well and am always courteous.

I think I will move to the Hyatt.........they call my by name when they open the door to my car........