Originally Posted by GUWonder

This change has hit some of the most highly desired redemption properties in the Hilton group. That is what matters as redeeming points for a HGI in the rust belt, non-major cities of PA isn't a great driver for program participation.

The "Diamond Force" benefit was gutted as part and parcel of this "premium room reward thing.

Hilton isn't Netflix or Bank of America, and there is no great customer-friendly lesson that Hilton Worldwide/HHonors management are going to learn anytime soon from this situation. Over the course of the past ten years, this management team and its new owners have come to reaffirm their m.o. that gutting the value proposition of the program points for customers hasn't created any great financial difficulty for them or their affiliated properties that would arise from chasing off customers.

[Netflix and Bank of America didn't learn any painful lessons from customers voting with their wallets; they learned painful lessons initiated by customers publicly embarrassing them for their customer-unfriendly ways. Losing money was the result of those companies being publicly embarrassed online and oflline.]