Originally Posted by
Ambraciot
AA should not get a statistically significant revenue bump from the promo and may suffer a drop in revenue. The cost of the benefits virtually insures a net loss from the promo.
A lot of armchair executives on here...
While many of the arguments sound plausible, the fact is that this is now the second time AA has run this same promotion. One can imagine two possibilities: (A) that it didn't work the first time and AA is so completely unimaginative (admittedly not impossible) that they keep trying the same thing or (B) it was successful and therefore merits being run again. The fact that AA has been running different DEQM promotions for a few years now suggests that they've figured out how best to utilize them.