Originally Posted by
tanlines
Yeah, that makes sense, encourage your best customers to fly
less, and simultaneously devalue the FlexEQMs already earned by them to essentially $0.
I am utterly STUNNED that anyone in management (and certainly no one from the ex-CO team) would think this is *remotely* the correct (much less
equitable) answer.
And forget the notion that this rule somehow "protects the sanctity of 1K status." That's utterly
absurd, because the monetary "value" of Customer A to the airline is <<< than the "value" of Customer B, and
clearly <<<< than the "value" of Customer C.
Brilliant move, Wacker Drive!!
I absolutely agree with most of this, but please don't let the assumption that more miles == better customer throw you off course. The most frequent customer is quite often NOT the best customer. That discussion, is best left for another thread.
The huge problem I have with the absurd new 'flexible' EQM policy is that they are n
w going to be anything
but flexible. They are now NFEQM --
Non
Flexible
EQM. Chase has spent a few years touting these as a way to, "turn silver into gold." Sure -- people understand that. But, they're going to have a hell of a hard time understanding how it doesn't turn Platinum into 1k. People right here on FlyerTalk have had a hard time understanding the new rules, and we know more than pretty much anyone about how these programs work. Add to that the fact that pre-2012 NFEQM don't expire and NFEQM earned in 2012 and beyond have an expiration date.
It's easy to see how United and Chase have come together to completely confuse the customer with regard to this program. It makes absolutely no sense. I've not even gotten to the discussion of how the NFEQM are now completely worthless to anyone who flies more than 75k/year. There is a reason my signature has had the term, "
arcane rules" in it for years. This is but another shining example of why.