Same for Australia (ETA)
It asks me "Traveling Internationally? Need a visa?" - The Link leads to ba.com/(...) and forwards to Visa Central.
It's even integrated here:
https://www.britishairways.com/trave...club/_gf/en_gb
Worst: It asks me to apply for an ETA through their site and enter personal + credit card information without even informing me how much it costs!
I won't try for the sake of it... Really would be something for Watchdog...
Update: And I just double checked to be sure.
Contrary to what the Website says, I do NOT require an ETA and I do NOT have to pay a fee. I am eligible for "eVisitor" which is provided free of charge (immi.gov.au)
This is a scam indeed and should be reported.