[QUOTE=the810;17320338]Niki brand is completely OK in Austria, but might be problem abroad.
I could see brand recognition issues for foreign travelers to Austria. The Niki brand doesn't look professional on instil confidence in potential customers.
Originally Posted by
the810
Personally I'd love to see it operate under Air Berlin name, there's no point in having two brands.
I see the upside and downside to that. The upside for AB is that they gain more brand awareness if they operate from Austria(HG) and Belguim(4T). The downside is for OW as they would lose out on potentially creating distinct carriers in markets with no current OW member.