Originally Posted by
Raffles
Let's remember that if you are flying in the EU then the transaction is NOT tax free! Dixons is paying the same VAT as it would if you bought it on the High Street. So, unless the profit margin on the item is at least 30% (which is not common for IT stuff, except for peripherals) then they simply cannot offer it tax-free.
Your right raffles however the travel stores make 50% of DSGi's total profit margin. They only stock high margin products ie beats by dr dre (50% margin for the company and 10% margin for the sale colleague). One of the highest margins in the company.
Bose for instance has negative margin for Dixons so the staff will actively discourage its sales without profitable add-ons.
Norton in the airport is sold for £21 something and is bought in for £6. So they make plenty of profits.