Originally Posted by DaddyRabbit

I am a huge DL supporter but this will not work in Asia. The GAs and especially the FAs will never, never be able to match SQ, KE, and others. Try to imagine for one second, as is the case on KE flights, DL FAs standing at attention every 30 or so feet as we enter the flight from, for example, ICN to ORD to welcome each person. Female FAs offer to put luggage in overhead campartments, AND at least one of the GAs cleans the bathrooms once during the flights.

Originally Posted by elitetraveler

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3. Branded Partnerships - be it celebrity chefs, toiletries, earphones help create an image with customers and prospects. In the case of LH with its celebrity chefs, don't you think it is interesting their recent partnerships include Peninsula Hotels, Ritz-Carlton and David Burke? The basic statement is LH is committed to a high standard of catering, but provides a global perspective to cuisine (one might assume a misperception was LH mainly served German cuisine, so these partnerships do a nice job of overcoming it without taking away with the German attributes about LH customers value).

4. If DL wants to be a premium airline choice in Asia, they are competing against a competitive set that virtually all offers excellent F products (NH, JL, CX, SQ, MH, KE, OZ). DL is spending hundreds of millions on hard product in BE and from what I've seen, they have made very good choices. To use a sports analogy, DL is in the 'red zone' so with a little bit of extra investment in soft product and some good marketing and PR they might just achieve their objective. As I heard the story, the 'Singapore Girl' was the figment of the great ad executive Ian Batey trying to turn SQ's disadvantage of having a young, less experienced and predominantly female cabin crew at a time the 'great airlines' had butler like service by white suited stewards.