GCHs are quick to forget their perks! Over and above Silver, you can pre-select choose front rows in Domestic and Club Europe without waiting until T-72. Choosing 1A/K in First. Free exit row seats in WT/WTP, Elemis treatments in WT/WTP, arrivals lounge access in WT/WTP, use of First check-in desks. Plus you can guarantee redemption availability on any flight by paying twice the miles (or soon, Avios points), op-ups more regularly, priority weight-listing on full flights and better "help" in emergencies.