Rado IS (whatever your president guesses about this word) a SWISS-watch (belongs to Mr Hayek's SMH as do Swatch, Omega, Blancpain, Tissot etc., is main Sponsor of the men's ATP tennis-tour and it's USP="unique selling proposition" is the non or hard-scratchable surface).

My friends say (please Mr Hayek don't sue me): "Rado is an industrial "mass"-product, not handmade at all. As all?/many? Swiss products Rado is overprized".

Again my friends say: "If you are going for the high-prized watches, for a lifetime, go for the free upgrade, go for handmade swiss-watches (if it has to be one out of Mr. Hayek's brand collection, go for Blancpain which are about in the same prize-range as Rado)".