This is kinda cool but mostly appealing for those who lack elite status, since the only tangible benefit is the baggage fee waiver.

If I'm ever thrown in the spot of needing a last-minute Full Flex fare, I will most likely just redeem miles rather than drop ~$800 to SEA (with this discount) or ~$1100 to the East Coast (with this discount).

And the ability to receive weekly special fares a few hours early...well, I might be more excited about that if Alaska's idea of a sale fare wasn't so high as to be insulting...

But other than that, nice lip service to the carrier's namesake state.