"An Ultrabook is a computer in a category of thin and lightweight ultraportable laptops, defined by a specification from Intel corporation. The name Ultrabook is an Intel trademark. By this marketing initiative and an associated $300M fund, Intel hopes to stimulate the market for Intel-based laptops similar to Apple's MacBook Air, against rising competition from ARM processor-based tablet computers."

There are lot of interesting models coming up and i think especially travelers would appreciate light weight and quality build. Here is one of the new laptops:

ASUS UX31 Zenbook: http://www.youtube.com/watch?v=lvN20HMfNOs

Specs seems great: http://zenbook.asus.com/product/?c=spec

Any opinions? Feedback from users who actually own this laptop or any ultrabook would be greatly appreciated!