OMG -- What an awful picture. And note the next one in the series has a couple sitting on the roof during sunset in Seattle. I don't see any rain and I don't see the couple in thick jackets. I suspect a photoshop job.

I have a little to add to this. Advertising for luxury brands is not targeted to those of us that actually can afford it. It is targeted to those that someday will be able to afford it. It is an attempt to create the dream. Reality is not a constraint. This is why advertisers are most interested in the twenty-somethings. Few people in their twenties can afford a suite at the FS in Seattle. But through clever advertising, you can influence what is desirable to them in the future. I drive the brand of exotic car I dreamed about when I was 14. Actually attaining the goal of getting an exotic car was quite a letdown. The journey getting to the goal was more interesting. It turns out that exotic cars are not very comfortable, scrape the pavement everywhere here in La Jolla, don't have functional trunks, and are illegal to drive out of first gear. Frankly FS, as good as it is, is not that much better than Marriott. The Plaza in NY makes Comfort Inn look good.

Off topic, but relevant. If your drink some sort of cola: Coke, Pepsi, RC, generic, mixture of list, etc. You can't pick out your favorite brand in a blind test. If you are a smoker, not only can you not pick out your favorite brand of cigarette in a smoke filled room, you cannot even tell if your cigarette is lit. Alcohol is just as bad. you can't pick out your favorite brand of beer; you most assuredly cannot identify your favorite brand of vodka. The point is how you perceive your chosen brand, not how well it tastes or performs.

It is always amusing to see luxury hotel advertisements depicting hoards of young beautiful couples frolicking in the bars, restaurants, lobbies. Nothing could be further from reality. Most often, the only person in the bar/restaurant is fat, old, surly, and bald: me.