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Thread: British Airways' Parent Proposes Takeover Bid For bmi British Midland - Sky News
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Old Oct 14, 2011 | 2:14 pm
  #64  
Prospero
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Originally Posted by GUWonder
... and yet BA-IB should want to take BD over? Games corporates play. Even those corporates (e.g., BA-IB/IAG) which can't even afford to buy all of the BD slots.

Spoiling it for others just isn't cricket.
Sorry! I don't understand what is meant here.

BD has been up for sale for some time now. The airline represents untapped value to whichever suitor believes it has a plan to untap the potential. BD losses I understand are systemic of a company that has failed to invest in IT infrastructure and develop a yield management system fit for the 21st Century. This will be game of numbers, projected returns against costs of acquisition.
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