Dear Mr. AJLondon,


ITC Hotels, since the inception of its first hotel, WelcomHotel Sheraton Chola at Chennai in 1975, has been recognized as one of India’s premier chain of luxury hotels, bringing the global traveler, the best of the East and West: - traditional Indian hospitality with contemporary international standards and responsible green practices.

As the birthplace for ITC Hotels and a little over 35 years later, Chennai will once again witness two significant developments during the last quarter of this year – one - the launch of a new hotel brand ‘My Fortune’ by Fortune Hotels - and the re-christening of WelcomHotel Sheraton Chola, to “My Fortune, Chennai” and two - the opening of the ‘ITC Grand Chola’, a 600 room seven star hotel, that will be an on-going tribute to the glorious Chola Dynasty.

Effective October 15, 2011, the Sheraton Chola will pass on its pedigree to ‘My Fortune, Chennai’, the first hotel to be launched under the new ‘My Fortune’ brand by Fortune Hotels, which caters to the first class market segment in business and leisure destinations.

‘My Fortune, Chennai’ will continue to provide you the convenience & comfort of your home, with warm and personalised service. It will also, without any change whatsoever, continue to recognize and honour the membership benefits and privileges of all ITC Hotels’ loyalty, recognition and corporate travel programmes encompassing WelcomAward / Culinary Plus / WelcomLink and ETVP. In effect you will enjoy the same benefits as you have been experiencing at the WelcomHotel Sheraton Chola.

Effective 15th, October, ’11, ‘My Fortune, Chennai’ will look forward to welcoming you with its all-familiar warmth and personalised service.

Warm regards
x xxxx
Vice President, Sales & Marketing
ITC Ltd - Hotels Division

Should you need any further information regarding ‘My Fortune, Chennai’, please feel free to call xxxx or mail xxxx