Hence my edit of my post above :P

One day I will be sufficiently versed in Korean to try flyasiana.com in Korean. But that day is many movies, K-dramas and K-pop hits away!

A random question: Do Chinese and Russian speakers find cn.flyasiana.com and ru.flyasiana.com as bad as us.flyasiana.com?

More seriously, though, if Asiana want to take themselves seriously outside of Korea, they need to improve the functionality of their website for non-Korean speakers. I don't normally sing KE's praises, but their website is relatively competently designed for international audiences (e.g. Multi-City bookings!).

And don't even get me started on Asiana Club Rewards...