The best thing about Hawaiian is that its standards are pitched part-way between US domestic standards and internationally accepted ones. Food is still free. IFE is being rolled out in coach. The trade-off is that if you want to sit in First Class you have to buy it. I like it!
I don't find HA domestic First any different than other domestic product to Hawaii such as Continental (e.g. planes with AVOD, decent food, decent meal) or American, and both products are given for free to top elites.
If HA had flat bed or almost flat bed (such as some CO BF product to Hawaii or AA), then it would be different and I wouldn't expect to get it for free. But given the current F seat in Hawaiian, I think they are not competitive for their top elites.