I had to chime in here. As a travel consultant that's part of Prive, I kind of got screwed thinking Park Hyatt Prive was the a program that will put Hyatts on par with Four Seasons, etc.
Prive benefits are available ONLY to
RACK RATES.
From the Terms and Conditions:
Offer available for stays booked and completed at participating Park Hyatt hotels between 6/1/11 and 5/31/12, booked at Rack/Bar rates. Offer is not valid with groups/conventions and may not be combined with other promotional offers or discounts.
Please be advised that not only do you have to book through a Park Hyatt Prive, you ALSO have to book a premium rate. Who pays RACK RATES at a Park Hyatt?! There are so many promotions out there. Any travel consultant booking you at rack rates isn't doing you a favor.
Just my 2 cents.