It seems to me they would be a good addition to OW's South Asia coverage, but I wonder if IT would have any objections to UL? From their route maps, there is virtually no overlap except on the CMB-MAA route.
In regards to tourism, Sri Lanka has some visually attractive places I wouldn't mind visiting.
I love the UL livery. ^
Its fleet renewal will be partly funded by a $500 million equity infusion from the Sri Lankan government, which owns the airline.
Maybe the govt should put some of that into improvements at CMB, and other areas to ready the country for an increase in intl tourism.