We all know this famous joke and i agree part of that is true because this business needs alot of capital and its all risk to reward ratio. You make big or you loose big, pretty straight but come on... Are you telling me all these private airlines in Indian domestic market are not making money and they don't have good solid growth plans for next 10 years in place? I am just trying to understand being one of the most successful groups in India, Tata can do a great job at winning customers loyalty in a short run.