Originally Posted by
Kagehitokiri
this is a regular subject. i will be bumping sources thread.
the economy killed the aspirational market.
demographics arent informative. i like these psychographics >
connoisseur
trendsetter
winner
.
You cannot kill off aspirations. Aspirations are dreams, and even when the economy is rock bottom, you can still have dreams, you can still aspire to something better.
I totally agree that demographics are old hat. Psychographics have always been more informative and accurate - the attitude of the guest rather than their economic status. Even so, I am not sure that connoisseur, trendsetter and winner quite encompass the market. How, for instance, would we equate those psychographics with Amanjunkies?
