FlyerTalk Forums - View Single Post - Luxury Hotel Marketing loses sight of reality?
Old Oct 4, 2011, 7:14 am
  #12  
vuittonsofstyle
 
Join Date: Aug 2007
Location: Here there and everywhere
Posts: 6,303
Originally Posted by MikeFromTokyo
Here is Shangri-La's latest TV commercial from their "In Our Nature" campaign-

http://ournature.shangri-la.com/en/#/tvc/

And the making of the commercial-
http://ournature.shangri-la.com/en/#/makingof/
This is a beautifully shot film - absolutely stunning - but has it anything to do with hotel keeping? I don't think so. Even if we look at Kage's psychographics that look at the attitude of the consumer rather than their position in society, there is little relevance here.
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