Methinks FT has scored a bit of an own goal by getting rid of premium membership before the new scheme was in place.

If, a week ago, I had received an email inviting me to renew my premium subscription I would have done so without giving matters a second thought.

Instead I got an email telling me I will have to put up with ads until the new scheme is in place. I'm now running ....... Plus which achieves exactly the same as the former premium subscription, at no cost.

So - what incentive do I now have to renew my premium subscription, which a week ago I would have been happy to renew?