Originally Posted by
VegasCableGuy
Which is funded, in part, by fees on those travelers they wish to attract.
For every dollar that the private sector contributes to the program, an additional dollar of funding is contributed through a program known as the Electronic System for Travel Authorization (ESTA). In this program, travelers from countries that do not require a visa pay a small fee once every two years in order to visit the United States. A portion of this fee is placed in a special account at the U.S. Department of the Treasury, to be transferred to the CTP in amounts equal to the contributions made by the private sector.
(Source: Corporation for Travel Promotion website).
"We'll just impose a tax on travelers so we can tell 'em how good it is to travel to the US and pay that tax...."